urmauur.

Case study · Brand & website

Capital for lasting change.

Brand identity, website design and development for Seek Impact, a Singapore-based impact investment firm. A family-tree mark, a forest-green palette and a calm, editorial site with a clear path to apply for funding.

Visit live site
Seek Impact: Capital for lasting change, with the website pages behind the headline
Client
Seek Impact
Year
2026
Scope
Design + development: brand, website, merchandise
Live
seekimpact.com

(01) The brief

An impact investor needed to look as steady as the companies it backs.

Challenge

Seek Impact invests in early-stage startups across Southeast Asia that create social and environmental change. The firm had a clear strategy and a founder worth putting forward, but no identity or website to carry them.

Approach

We designed the brand around growth that takes time: a family-tree mark, a restrained forest palette and a quiet editorial site, then built it. The site puts the founder, the portfolio and the application one click apart.

(02) The identity

A mark that grows, in colours that stay calm.

The family-tree mark, logotype and colour system carry Seek Impact across every touchpoint. Forest leads, pine and sage support it, sand is the accent and cream is the canvas.

Overview: an identity for an investor backing early-stage startups with real social and environmental impact.
Overview: an identity for an investor backing early-stage startups with real social and environmental impact.
Every element works on its own, depending on space and context.
Every element works on its own, depending on space and context.
Colour and type: forest, pine, sage, sand and cream.
Colour and type: forest, pine, sage, sand and cream.
The identity across the site, the mobile menu and merchandise.
The identity across the site, the mobile menu and merchandise.

(03) The website

A calm, editorial site built around the founder, the portfolio and a way to apply.

Five core pages, each designed for desktop, tablet and mobile, plus thank-you states and a 404. Built in Next.js and Tailwind CSS, with contact and apply forms and a generated Open Graph image for every page.

Home: the promise, the call to apply, and a quiet forest image.
Home: the promise, the call to apply, and a quiet forest image.
Sections: strategy, portfolio and founder.
Sections: strategy, portfolio and founder.
Pages: investments, about us, contact and apply.
Pages: investments, about us, contact and apply.
Investments: the strategy, then every portfolio company, on desktop and mobile.
Investments: the strategy, then every portfolio company, on desktop and mobile.

(04) Beyond the screen

The identity, taken into the physical world.

From the first handshake to the welcome kit, with Open Graph images so every shared link looks considered.

Business card: the mark-grid pattern on the front, details on the back.
Business card: the mark-grid pattern on the front, details on the back.
Merchandise: badge, tote, bottle, cap, phone case and apparel.
Merchandise: badge, tote, bottle, cap, phone case and apparel.
Tote, sweatshirt and phone case, carrying the mark and its pattern.
Tote, sweatshirt and phone case, carrying the mark and its pattern.
Social sharing: Open Graph images generated per page.
Social sharing: Open Graph images generated per page.

(05) What shipped

A complete identity and a live site, designed and built, ready for founders to apply.

5
Core pages, plus thank-you states
3
Breakpoints, desktop to mobile
5
Colours in the palette
7
Merchandise pieces